Hello, I’m Peggy.

I’m a Cultural Strategist.

I help mission driven organisations turn their ideas into movements through strategy, transformative relationships and partnerships.

I collaborate with leading global academic research centres and cultural initiatives whose work and studies help reshape how we understand and address important societal challenges.

I pattern-match across culture, people, and ideas, sensing what form an idea needs to take, and who needs to be in the room for it to break through.

I turn that instinct into stakeholder ecosystems, partnerships, and proof that carries research and ideas into real-world impact.

My Story

For 30+ years, my through line has been the same across every sector I've worked in — Academia, Media, and Cultural Arts: finding the emerging idea before it has a name, and building the case, the room, and the relationships that move it from instinct to impact.

I’m currently a strategic partner to Brown University on a global research initiative on AI, Education and Society.

I raised over £1 million in strategic partnerships for The London School of Economics and Political Science.

I was headhunted to build out the global partnerships function at King’s Business School.

I successfully raised post-production funds for Rafiki, the first Kenyan film to premiere at Cannes.

At the heart of my work is the ability to align people and ideas to unlock resources and catalyse lasting societal impact at scale.

My instinct for what's next started at Vibe Magazine in the early 2000s—when today's music icons were still on the rise. I walked away with stories I'll probably never tell and a pattern-matching eye I’ve used ever since.